[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] A BIG DATE IN MORE THAN ONE WAY To celebrate the centenary of the Swatch Group’s brand, elegant timepieces are scheduled for release all through the year. The Commander Big Date gets the party started. Founded on Armistice Day at...

GEOMETRY AT THE SERVICE OF TIME Before celebrating its 100th anniversary next year, Mido has expanded its collections with three new watches inspired by a model from the 1940s. “Architecture is the precise, magnificent and learned interplay of volumes brought together in the light.” Like Le Corbusier,...

Mido – Baroncelli Heritage The Spanish verb medir means “to measure” and, once conjugated in the first person singular, forms yo mido (I measure). How fitting for a watch brand whose main function is…to measure time! Mido was founded in 1918 by watchmaker Gorges Schaeren...