THE DATE STEALS THE SHOW With its elegant blue dial, perfect finishes, optimal readability, reliable engineering and reasonable price-tag, the Locle-based brand’s new limited edition boasting a big date has once again got everything right. The timeless simplicity of their silhouette, their pared-down style flaunting curvaceous, refined...

BLUE FACE ON A BLACK SILHOUETTE The ambassador of the Locle-based watchmaking brand’s collections takes on a silhouette totally adorned in black to better highlight the misty blue which graces its face. It was back in 1959 that the watchmaking brand Mido, established in Locle, created its...

A STAR IN THE SEA The Locle-based watchmaker proposes a new, totally-steel-machined dive watch, whose robustness and reliability invite you to explore the seabed with total peace of mind. For 76 years, Mido has been enabling divers to sound the depths of the world’s oceans reliably thanks...

THE SYMBOLISM OF STONES With this quartet of highly-elegant timepieces, the brand which celebrated its 101st anniversary in 2019 whisks us off to the very heart of nature to unveil the beauty and magic of ornamental stones it embraces To discover the exquisiteness of our planet, you...

MYSTERIOUS BLACK STARFISH With its robust all-black shell, capable of withstanding dives up to 600 m, the new divers’ watch from the Le Locle-based watchmaker, with chronometer and ISO 6425 certification, dominates the oceans beautifully. 2019 marks the 75th anniversary of a watch designed for the ocean’s...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] A BIG DATE IN MORE THAN ONE WAY To celebrate the centenary of the Swatch Group’s brand, elegant timepieces are scheduled for release all through the year. The Commander Big Date gets the party started. Founded on Armistice Day at...

GEOMETRY AT THE SERVICE OF TIME Before celebrating its 100th anniversary next year, Mido has expanded its collections with three new watches inspired by a model from the 1940s. “Architecture is the precise, magnificent and learned interplay of volumes brought together in the light.” Like Le Corbusier,...

Mido – Baroncelli Heritage The Spanish verb medir means “to measure” and, once conjugated in the first person singular, forms yo mido (I measure). How fitting for a watch brand whose main function is…to measure time! Mido was founded in 1918 by watchmaker Gorges Schaeren...