MULTIFACETED IDENTITY
Why settle for a single design language when an object can embrace several? This limited edition blurs conventional boundaries, balancing style, function and self-expression with a personality that is as free-spirited as it is distinctive.
With the Première Coco Game, unveiled by Chanel earlier this year, the line between watch and bracelet almost disappears. Faithful to the iconic silhouette inspired by the stopper of the N°5 perfume bottle, this limited edition preserves the Première’s watchmaking identity while allowing its jewelry dimension to take center stage. Six dangling pendants spelling C-H-A-N-E-L, like the tiles of a luxurious game of Scrabble, sway gently with every movement of the wrist, transforming the watch into a living object whose presence is defined as much by the way it looks as by the gestures it accompanies.
Measuring a compact size of 19.7×15.2mm, the black-coated steel case with its beveled corners frames a glossy black lacquer dial protected by a faceted sapphire crystal. Against this deep, mirror-like surface, two slender silver baton hands discreetly indicate the hours and minutes, preserving the clean, understated aesthetic that has defined the Première collection since its debut.
The signature chain bracelet, delicately interwoven with white leather, extends seamlessly into the suspended letters that animate the composition. More than a decorative flourish, they transform the way the piece is worn, deliberately blurring the familiar distinction between watch and bracelet. Powered by a high-precision quartz movement, this creation sets a fragment of the alphabet in motion with a soft melodic chime, favoring imagination, even playfulness, over technical demonstration.
