FRENCH-STYLE MIX & MATCH A watch is not just a status symbol that can tell the time, but can be a real fashion accessory, both beautiful and practical, as is shown by the new collection by March LA.B. This year, the French brand set up and managed...

SEVENTIES PARISIAN CHIC The French brand is keeping vintage flair alive with its new collection. March LA.B, named after the initials of Los Angeles and Biarritz, is a blend of talent (founder Alain Marhic and his artistic director Jérôme Mage), Californian and French culture and passion...

Have you ever been lucky enough to see Alain Marhic at Baselworld, the founder and CEO of March LA.B? It’s easy to spot him in a crowd: his super sophisticated urban dandy style is certainly an attention grabber! He and his watches ooze elegant style...