Two milestones honoured with Global Brand Ambassador Ji Chang-wook
On November 20th, Rado proudly celebrated the official opening of its first corporate boutique in Bangkok, located in the prestigious Central Park. Joining the Swiss watchmaker—renowned globally for its mastery of materials and pioneering design—was Ji Chang-wook, Korean superstar and Rado global brand ambassador. He was accompanied by Rado CEO Adrian Bosshard, along with a vibrant mix of media representatives and customers.
Rado and Ji Chang-wook were warmly welcomed in Thailand and received an overwhelming response from hundreds of passionate fans from all over the world who were thrilled to see the acclaimed actor in person, creating an unforgettable atmosphere.
An immersive and memorable Rado experience
The festivities began with the official boutique opening at Central Park. The ceremony was led by Rado CEO Adrian Bosshard, joined by global brand ambassador Ji Chang-wook, whose presence brought star power and excitement to the occasion. The beloved actor welcomed guests with a heartfelt speech before participating in the ribbon-cutting ceremony alongside Mr. Bosshard and members of Rado’s Thai management team. The boutique’s design reflects Rado’s commitment to elegance, craftsmanship, and innovation, and showcases the brand’s full range of iconic timepieces. This new location marks a significant milestone in Rado’s expansion across Southeast Asia and promises to deliver the ultimate Rado experience to every customer.
A unique launch amidst joyous fans and celebrated guests
Following the boutique inauguration, guests were invited to centralwOrld for the official launch of the True Square Open Heart x Ji Chang-wook, a Rado timepiece co-created with the Korean star. The unveiling met with enthusiastic applause as Adrian Bosshard and Ji Chang-wook personally introduced the sophisticated design, which reflects the actor’s artistic vision and Rado’s signature high-tech ceramic innovation.
The new timepiece received an appreciative response from the audience, which included local and international press, key influencers, and Rado customers. Guests had the opportunity to interact with Ji Chang-wook and participate in Rado-themed activities, with numerous photo opportunities rounding out a truly special and memorable day.
Rado x Ji Chang-wook: a true connection
Ji Chang-wook—a multi-talented Korean actor—joined Rado in 2023 as global brand ambassador, bringing with him a genuine passion for beautiful, unique timepieces.
An international star of uncommon warmth and congeniality, Ji Chang-wook also revealed a deep curiosity about the various steps, from design to craftsmanship and production, that define the journey of a new Rado. He spent time with the “Masters of Materials” in the brand’s research facility where he was particularly fascinated by high-tech ceramic. This keen, genuine interest makes him a valued member of the Rado family.
This inspiring, precious partnership is beautifully marked in his and Rado’s joint creation of the breathtaking new True Square Open Heart x Ji Chang-wook.
