A PURE STROKE
Preserving the spirit of a design created over a century ago while adapting it to modern tastes: this is the mission that the Parisian maison has set itself in order to take its iconic timepiece to a new dimension.
Whether Cintrée, Must, Asymétrique, Chinoise, Américaine, or Française, Cartier‘s star watch comes in a variety of styles without compromising its aesthetic. This ability to remain the same without ever being completely the same represents a challenge for the Parisian maison‘s creative teams, particularly when designing the Tank Louis Cartier unveiled earlier this year.
Created in 1917, it took its name from an armored tank whose silhouette, when viewed from above, shaped the rounded sides of its rectangular case. In 1922, it was redesigned according to the instructions of Louis Cartier (1875-1942), grandson of the founder of the company that bears his name. These guidelines gave it a more curved, harmonious shape, which still underpins Cartier‘s fertile inventiveness today.
Nearly a century later, the Tank has adapted to the desires of the modern world by subtly amplifying its volume. Water-resistant to 30 meters, its slender case, available in two colors of gold, yellow or rose, now measures 38.1mm x 27.75mm and has a refined slimness of just 8.18mm. True to the French brand’s signature visual style, common to the vast majority of its models, the angular silver-white dial, enhanced by a flinqué pattern, features a hour circle with slender Roman numerals and a railway-style minute track. The time is displayed by two central sword-shaped hands in blued steel, powered by the self-winding 1899 MC caliber.
