TEXTURAL EFFECTS
Two new color variations enhance the appeal of this sporty watch with an integrated bracelet, combining the lightness of titanium, mechanical finesse, and carefully crafted dial details.
Named after the zip code of Le Noirmont, Louis Erard’s birthplace in the Jura region, the 2340 has been exploring uncharted territory for the brand since 2025: that of the sports watch with an integrated bracelet. Without altering its original architecture, which features subtle 1970s accents, this collection now welcomes two new variations. The Mauve and Forest versions retain the model’s founding design elements (clean lines, a refined profile, and hybrid construction) while asserting distinct personalities through carefully studied textures and color nuances.
The 40mm-diameter case combines satin-finished titanium and polished stainless steel to create a contrast in materials while maintaining lightness and comfort on the wrist. With a slim profile of just 8.95mm, its silhouette remains particularly slender. The integrated five-link bracelet, composed of 92 elements and finished with a spring-bar folding clasp, naturally extends the lines of the case.
As for the dial, the Mauve version features a violet lacquered surface adorned with an embossed oblong pattern, while the Forest version features a deep green hue with horizontal lines. Both models feature rhodium-plated hour markers and matching hands, coated with a blue-glowing luminescent material. The dial is encircled by a minute track that runs along the flange. They are powered by the Sellita SW300-1 caliber, a self-winding movement just 3.60mm thick that contributes to the watch’s overall slim profile. Beating at the standard frequency of 4hz, it offers a power reserve of approximately 56 hours.
