CELEBRATING ITS 20TH WITH A TRIP The Chopard factory in Fleurier is celebrating its 20th anniversary with a steel model for stylish globetrotters. 1996 saw visionary co-president Karl-Friedrich Scheufele open Chopard’s new factory in Fleurier in the Jura municipality of Val-de-Travers. Its foundation brought a new watch...

The L.U.C collection was founded exactly 20 years ago in 1996 in Chopard’s Fleurier based workshops with the unveiling of the L.U.C 1860 model. This first timepiece bearing the brand founder’s initials and founding year is the cornerstone of an exclusive watch collection with a...

Introducing the Chopard Mille Miglia GTS Automatic Speed Black Chopard is the sponsor and official timekeeper of one of the greatest endurance races: the Mille Miglia. Around 400 vintage cars get together for this legendary contest every spring. The legendary partnership has been going since...

Introducing the Chopard Grand Prix de Monaco Historique 2016 Race Edition 2002, Chopard has been the partner and official timekeeper of the highly prestigious Grand Prix de Monaco Historique since 2002. The competition brings classic cars from the 30s-70s together every two years and is hosted...

Chopard – Happy Diamonds The idea behind Happy Diamonds came during a woodland walk: a fun-filled and lively way to tell the time with diamonds dancing on a watch dial. Chopard unveiled the first model (a men’s watch with a cushion-shape gold case and black dial)...

Chopard – L.U.C Perpetual Chrono We’ve been used to Chopard’s super-sophisticated L.U.C. collection for a while. This model is a step above. The technical, quality and ethical features put the L.U.C Perpetual Chrono in a class of its own. Let’s start with technique. The piece is fuelled...

The love affair between Chopard and the Cannes Festival has lasted almost twenty years and what an affair it’s been! Their relationship has been encapsulated by the Palme d'Or award as we know it now and the glittering Red Carpet Collection which epitomises the glamour...

This timepiece is a true treasure that dazzles both inside and out. All the premium materials that adorn it and make its mechanical heart beat are brimming with elegance, starting with the white gold 35mm case wrapped in a diamond bezel which illuminates its shimmering...

"Fairmined" is an eco-friendly label which certifies the extraction of small amounts of gold from mainly Latin American mines and guarantees fair working conditions for mining communities. The label is supported by Chopard, the watch and jewellery brand committed to green luxury. The ethical gold...