CELEBRATING ITS 20TH WITH A TRIP The Chopard factory in Fleurier is celebrating its 20th anniversary with a steel model for stylish globetrotters. 1996 saw visionary co-president Karl-Friedrich Scheufele open Chopard’s new factory in Fleurier in the Jura municipality of Val-de-Travers. Its foundation brought a new watch...

The L.U.C collection was founded exactly 20 years ago in 1996 in Chopard’s Fleurier based workshops with the unveiling of the L.U.C 1860 model. This first timepiece bearing the brand founder’s initials and founding year is the cornerstone of an exclusive watch collection with a...

Chopard – L.U.C Perpetual Chrono We’ve been used to Chopard’s super-sophisticated L.U.C. collection for a while. This model is a step above. The technical, quality and ethical features put the L.U.C Perpetual Chrono in a class of its own. Let’s start with technique. The piece is fuelled...

This timepiece is a true treasure that dazzles both inside and out. All the premium materials that adorn it and make its mechanical heart beat are brimming with elegance, starting with the white gold 35mm case wrapped in a diamond bezel which illuminates its shimmering...

"Fairmined" is an eco-friendly label which certifies the extraction of small amounts of gold from mainly Latin American mines and guarantees fair working conditions for mining communities. The label is supported by Chopard, the watch and jewellery brand committed to green luxury. The ethical gold...

For those who haven’t heard of the Geneva Seal, allow us to briefly describe it to you. The luxury watchmaking seal is a certification of excellence which guarantees the provenance, workmanship, durability, precision and reliability of a watch designed in the Geneva Canton according to...

The luxury world is much more than a product finished to an impeccable standard. It’s a state of mind. In an industry which hasn’t stopped growing for over 2 decades, eco-friendly and responsible brands like Chopard are few and far between. This year the Meyrin-based...