TAG HEUER – Heuer Monza

TAG HEUER Heuer Monza 40th anniversary

Introducing the TAG Heuer Monza

Christened Heuer and not TAG Heuer, this watch is a new take on the classic Monza. The brand’s founder’s great grandson, Jack Heuer, designed a chronograph to celebrate Niki Lauda’s first world championship title at Ferrari in 1976. Heuer was the official Scuderia timekeeper (1971-1979) and it’s the first time the Monza engraving has appeared on a watch dial. The new design has a pulsometer (to measure your heart rate), a tachymeter scale (to calculate speed), red hands and counters for a dash of racing spirit.


Forty years have passed and the 2016 model is going back to its roots: the same font as the original, the same scales on the dial and the same black case. The only thing that’s changed is that the structure and bezel have replaced steel with titanium.

The self-winding 17 calibre brings to life the chronograph functions and date at 6. The screwdown case back features the number of the piece and the signature Heuer logo.

Price: 4,900 CHF tagheuer.com

By Fabrice Eschmann

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