Introducing the TAG Heuer Monza Christened Heuer and not TAG Heuer, this watch is a new take on the classic Monza. The brand’s founder’s great grandson, Jack Heuer, designed a chronograph to celebrate Niki Lauda’s first world championship title at Ferrari in 1976. Heuer was the...

TAG Heuer – Carrera Heuer-02T Everything TAG Heuer does is a hit. The avant-garde brand knows how to spot trends and make products that their fans want. However, one of the collections shines brighter than the rest, especially with the Carrera Heuer-02T showcasing the watch brand’s...

Heuer unveiled a chronograph with an unusual square watertight case in 1969 named Monaco in tribute to the Grand Prix. The iconic Monaco chronograph has since become a signature in TAG Heuer’s product range, comes in a variety of designs (mainly in terms of functions...

Double announcement TAG Heuer signs the Red Bull Racing Formula 1 Team. Becoming Official Timekeeper and Official watch of the team. A multi-year agreement.   The two brands take the opportunity to unveil the new name of the 2016 car: “Red Bull Racing - TAG Heuer RB12” TAG Heuer will be...

With pride in its mechanical heart, the Carrera Calibre Heuer 01 boldly shows off its chronograph’s cogs and date disc open-worked like a veil of lace over its transparent dial. The self-winding Heuer 01 calibre by TAG Heuer provides a 50-hour power reserve from inside...

On July 1st 2015, Cecil the majestic lion and symbol of Zimbabwe was savagely assassinated by an American hunter. His murder moved and shocked countless people including British model and actress Cara Delevingne who auctioned her own watch to raise funds for WildCRU (Wildlife Conservation...

At the occasion of the SuperCup 2015, TAG Heuer CEO Jean-Claude Biver, and Christian Seifert, CEO of the Bundesliga, have announced their partnership. The famous German national Championship - the L1 + L2 with a total of 36 magnificent teams - will now play their matches...

Members of the press arrived at the waterfront TAG Heuer HQ on June 23rd to the sound of mariachi music. The sun may have been a little shy in La Chaux-de-Fonds but the atmosphere was certainly warm and revved up! Three fabulous vintage racing cars...

Cristiano Ronaldo needs no introduction. Even people who aren’t interested in football or dislike this popular sport which inspires powerful emotion know the captain of the Portugal team. The Real Madrid attacker and winner of the Ballon d'Or has collaborated with TAG Heuer to design...