HOMAGE TO A CHAMPION TAG Heuer celebrates the Formula 1 driver, Ayrton Senna, with the new Senna Limited Edition collection with three sports watches. Ayrton Senna’s first win at the Monaco Grand Prix in 1987 was just the first of 41 victories during his career, but it...

  Beijing, June 1st, 2017 - Today, Angelababy (Yang Ying), a Chinese superstar of positive image and extraordinary personality, officially became TAG Heuer’s new Brand Ambassador, interpreting the brand’s spirit of #DontCrackUnderPressure in the best possible way. Another powerful and charismatic superstar joined the family of...

THE PAST IN THE PRESENT A feature of Formula 1 racing since the 1960s, the Autavia model by TAG Heuer has been reborn 55 years after the original watch, but equipped with contemporary aesthetic and mechanical codes In 1933 Heuer produced its first Autavia chronograph, used as...

AQUATIC CAMOUFLAGE A few weeks before summer, TAG Heuer has unveiled a new sports watch with a stealth case and a dial with a range of blue tones Created 15 years ago, in 2003 to be precise, the Aquaracer collection is known for its reliability, robustness and...

COLOUR BOOST Two years after the first model from the new generation of chronographs made by TAG Heuer, the watchmakers present a slightly smaller version, a totally openwork watch available in three classic colours. In 2015, TAG Heuer revolutionised the world of chronographs with a skeleton watch...

ULTRA-FEMININE, SUBLIMELY-SPORTIVE  TAG Heuer sets its end-of-year focus on up-to-the-minute blue, the soft warmth of rose gold and twinkling diamonds to tempt the ladies. Highly inspired by car racing, by speed and a passion for sports, the Carrera timepiece was first issued back in 1963. Over the...

Winter glow for Christmas The TAG Heuer Connected Rose Gold smartwatch has been given an 18 carat rose gold coat for the festive season. True to its brand identity, TAG Heuer wanted to bring out a new model pairing modern materials such as titanium and precious...

Introducing the TAG Heuer Aquaracer 300m Calibre 5 The Aquaracer first appeared in 2003 and has made its mark on the TAG Heuer collections. Its chunky case sculpted for underwater exploration has gone from 41mm to 43mm and its striped dial comes in blue or...

PIKES PEAK – The legendary automobile race celebrates its 100th anniversary with TAG Heuer. "The Race to the Clouds" is a legend in the mountains of Colorado. Today, it still runs with few protection barriers, and is now known as “The Broadmoor Pikes Peak International...