SEASONAL COLORS Looking for an elegant sporty-style watch? The watchmakers from La Chaux-de-Fonds make your wishes come true and propose a choice of colorful versions perfectly equipped for the ocean and for land. TAG Heuer enhances its dive watch collection with three novel colorful variations boasting...

RED ALERT The first collaboration transformed a trial run into a stroke of genius. Riding on the wave of this success, Hiroshi Fujiwara remains at the helm of this new limited-edition series with its understated vintage design. A talented jack-of-all-trades, Hiroshi Fujiwara proved his creative talent...

SAME SPIRIT, EXTRA PERFORMANCE With this new limited series, the legendary chronograph pursues its links with the Principality of Monaco. Its strong point: the presence of the Calibre Heuer 02 which replaces the Calibre 12. The Grand Prix de Monaco Historique, which takes place every other year,...

QUEEN OF THE TARMAC This edition whisks us off to the world of overboosted single-seaters driven by race-track balancing actors and, more specifically, the one of the team of champion racer Max Verstappen. TAG Heuer pursues its partnership with Aston Martin Red Bull Racing initiated back in...

SIGNATURE LOOK A design inspired by a reference from the 1960s, that of the mythical Carrera, combined with contemporary precision mechanics celebrates the avant-garde spirit. 2020 is an opportunity for TAG Heuer to celebrate the 160th anniversary of Heuer’s creation in Saint-Imier in 1860. To mark the...

A TOKEN OF RECOGNITION Magic Senna’s spirit continues to haunt Formula 1 Grand Prix races. La Chaux-de-Fonds’ watchmakers pay him an eloquent tribute with two chronographs depicting his portrait. Since his untimely death some 25 years ago, TAG Heuer regularly pays tribute to Ayrton Senna who...

UTTERLY TIMELESS During an event in Shanghai, TAG Heuer unveiled the latest piece in the "Monaco Through Time" collection, which celebrates the anniversary of its automatic chronograph with its singular case. TAG Heuer wraps up commemoration of the 50th anniversary of its famous chronograph with a 39mm...

DIFFERENT PERIOD, SAME VALUE At an event in Tokyo, TAG Heuer has just unveiled the fourth work in the “Monaco Through Time” collection which is celebrating 50 years of its iconic chronograph. After the 1970s, 1980s, and the 1990s, TAG Heuer is launching the fourth anniversary model...