SAME SPIRIT, EXTRA PERFORMANCE With this new limited series, the legendary chronograph pursues its links with the Principality of Monaco. Its strong point: the presence of the Calibre Heuer 02 which replaces the Calibre 12. The Grand Prix de Monaco Historique, which takes place every other year,...

QUEEN OF THE TARMAC This edition whisks us off to the world of overboosted single-seaters driven by race-track balancing actors and, more specifically, the one of the team of champion racer Max Verstappen. TAG Heuer pursues its partnership with Aston Martin Red Bull Racing initiated back in...

SIGNATURE LOOK A design inspired by a reference from the 1960s, that of the mythical Carrera, combined with contemporary precision mechanics celebrates the avant-garde spirit. 2020 is an opportunity for TAG Heuer to celebrate the 160th anniversary of Heuer’s creation in Saint-Imier in 1860. To mark the...

A TOKEN OF RECOGNITION Magic Senna’s spirit continues to haunt Formula 1 Grand Prix races. La Chaux-de-Fonds’ watchmakers pay him an eloquent tribute with two chronographs depicting his portrait. Since his untimely death some 25 years ago, TAG Heuer regularly pays tribute to Ayrton Senna who...

UTTERLY TIMELESS During an event in Shanghai, TAG Heuer unveiled the latest piece in the "Monaco Through Time" collection, which celebrates the anniversary of its automatic chronograph with its singular case. TAG Heuer wraps up commemoration of the 50th anniversary of its famous chronograph with a 39mm...

DIFFERENT PERIOD, SAME VALUE At an event in Tokyo, TAG Heuer has just unveiled the fourth work in the “Monaco Through Time” collection which is celebrating 50 years of its iconic chronograph. After the 1970s, 1980s, and the 1990s, TAG Heuer is launching the fourth anniversary model...

A LADY’S WATCH IN THE RUNNING This year, designers at the Swiss brand have re-styled the 36 mm version of the Carrera Lady model in order to offer the full range with an automatic caliber or a quartz movement. Although the styles are all geared towards the...

BEAUTY OF AN ERA The 50th anniversary celebrations of the Monaco continue with the third limited edition. This transports us back to the decade which saw the birth of the now iconic model. After the 1970s and 1980s represented by a khaki green dial and a deep...