IN POLE POSITION For lovers of motor sports and collectors, this variation boasts the DNA of champions and keeps the spirit of one of the world’s most prestigious races alive. The Formula 1 Grand Prix in Monaco is a must-not-miss even for all fans of motor racing....

COOL GREEN To celebrate the 12th edition of the Grand Prix de Monaco Historique, the brand from Le Locle, official timekeeper of the event, has unveiled its iconic square-shaped chronograph decorated with a green dial, which is really cool! TAG Heuer’s square watch, made famous by the...

THE SAME, BUT BETTER With its novel more-than-welcome characteristics and its enhanced chic-sporty look, the Swiss brand’s dive watch unveiled during Watches and Wonders is more up-to-date than ever before. Although TAG Heuer is well-known for its ties to motor sports, the brand has also stood...

EXPRESSION OF LIGHTNESS This limited edition with its sporty-chic look combines cyan-colored adornments with the metal which is acclaimed for its durability, its feather weight and its resistance to shocks and corrosion. Blue, the favorite color on our planet, conjures up the sky, the sea, elsewhere, and...

AN UPDATED CLASSIC The iconic Carrera’s design, along with the up-to-the-minute mechanical performances of the Heuer 02 caliber, breathes life into a variation inspired by a 1960s version. To celebrate the 160th anniversary of the Heuer brand, which became TAG Heuer in 1985, the firm marked 2020...

REV IT UP! The announcement made early February of the historic alliance between the Swiss watchmaking brand and the German automotive manufacturer was marked by the launch of a sporty chronograph which enhances the...

THE ART OF BEING DIFFERENT The Aquaracer, considered as TAG Heuer’s ultimate tool watch, takes on the colored codes of the London-based customization specialist with this totally titanium variation. The talented watchmakers from the Bamford Watch Department, accomplished masters in watch bespokeness, have gained outstanding recognition over...