THE SPIRIT OF THE 1980S The second limited edition out of the five planned watches marks 50 years of the Monaco by TAG Heuer and sports a red dial with the same intensity of color as a race car. While the 87th edition of 24 Hours of...

ONE WATCH PER DECADE On the 50th anniversary of the Monaco chronograph, TAG Heuer has decided to mark each decade of its iconic model by unveiling a new limited edition. Here we focus on the first of its five watches. 2019 marks the 50th anniversary of TAG...

ICON IN BLUE The iconic Autavia returned to the TAG Heuer collections in 2017. It again takes centre stage this year with a three-hand version featuring a smoky blue dial and a new Isograph hairspring. The Autavia watch, first launched in 1962, was always more discreet than...

CUTTING-EDGE TECHNOLOGY While the name Heuer is associated with competition, TAG, standing for Technique d'Avant-Garde, is linked to innovation. Both aspects come together in this surprising timepiece. The recent Calibre Heuer 01 and 02T watches gave a new impetus to TAG Heuer’s flagship Carrera collection. Cutting-edge watchmaking...

CARTE BLANCHE FOR STREETWEAR When TAG Heuer calls in an influencer in contemporary pop fashion, the vintage spirit blends with a touch of originality for an overall result that is beautifully simple. What do Nike, Louis Vuitton, Beats and Starbucks have in common? All these brands have...

TO THE MEMORY OF A CHAMPION Ayrton Senna, a legendary figure in Formula 1 racing, was constantly seeking perfection during his career. Just like TAG Heuer with these two new models! 1991.A face and a slogan symbolising the TAG Heuer spirit appeared in magazines and on...

PRIMARY COLOUR This collaboration between the Swiss retailer and the watchmaking brand plays the modern and exclusive card since it is only on sale from the Bucherer website. The Bucherer Blue Editions collection consists of 18 exclusive timepieces co-produced with 12 major Swiss watchmakers. All the models...

FOR ALL THE SUPPORTERS TAG Heuer has launched two special Manchester United watches for the players and fans of the Beautiful Game to wear all through the 2018-2019 English Premier League season. The new football season sees the stars returning to the stadiums, but also the launch...

MAKING ITS MARK A collection based not on a particular model but on a kind of material: this is the idea behind models made from carbon in a very contemporary style. Following a collaboration with Bamford, a company specialised in made-to-measure casing for timepieces, TAG Heuer launched...