CHIC AND SPORTY Ever-so sophisticated style, state-of-the-art technological performance and one-of-a-kind digital dials reign supreme in this prestigious smartwatch proposed as a special series. The marriage of black and a golden hue makes sure that this timepiece diffuses a highly-noticeable, striking visual effect. The Lotus JPS, featuring...

TRIBUTE TO THE CHAMPION The watchmaker from La Chaux-de-Fonds keeps alive the legend of Magic Senna in Formula 1 with a new limited series featuring a design inspired by the world of Grand Prix racing. Every year, TAG Heuer commemorates Ayrton Senna da Silva, one of the...

NEW GENERATION The watchmaker introduces a quartet of Carrera three-hand versions designed with an aesthetic in tune with the times. Sobriety and versatility are the order of the day, to accompany all styles! Since 1963, the Carrera watch symbolizes the sporting spirit of TAG Heuer. Now a...

PASSPORT TO ELSEWHERE The watch brand unveils an elegant design enhancement of its three-handed travel watch, which continues to pursue the sporty spirit that the collection has embraced for over 50 years now. Since 1963, the name Carrera has embodied the motor-racing spirit. This iconic watch began...

APPEALINGLY-RETRO Adornments from days gone by alongside others more up-to-the-minute are mixed perfectly well to infuse this timepiece that’s totally at ease on land and at sea with a wonderfully timeless look. This year, TAG Heuer gives its dive watch launched back in 1978 a fresh breath...

EXTRA BONUSES Discover the world of the well-known video game through this first exclusive partnership. On the agenda: highly-original dials, specially developed for the occasion. Super Mario Bros., created by Nintendo and launched in Japan in 1985, would go on to become a can’t-do-without for seasoned...

FURTHER, FASTER With the development and updating of specific applications, the connected watch can accompany you during your training sessions in the pool or when you are jogging indoors or outdoors. With this upgrade, the TAG Heuer Connected satisfies the expectations of swimmers and runners of all...

IN POLE POSITION For lovers of motor sports and collectors, this variation boasts the DNA of champions and keeps the spirit of one of the world’s most prestigious races alive. The Formula 1 Grand Prix in Monaco is a must-not-miss even for all fans of motor racing....

COOL GREEN To celebrate the 12th edition of the Grand Prix de Monaco Historique, the brand from Le Locle, official timekeeper of the event, has unveiled its iconic square-shaped chronograph decorated with a green dial, which is really cool! TAG Heuer’s square watch, made famous by the...