CUTTING-EDGE TECHNOLOGY While the name Heuer is associated with competition, TAG, standing for Technique d'Avant-Garde, is linked to innovation. Both aspects come together in this surprising timepiece. The recent Calibre Heuer 01 and 02T watches gave a new impetus to TAG Heuer’s flagship Carrera collection. Cutting-edge watchmaking...

CARTE BLANCHE FOR STREETWEAR When TAG Heuer calls in an influencer in contemporary pop fashion, the vintage spirit blends with a touch of originality for an overall result that is beautifully simple. What do Nike, Louis Vuitton, Beats and Starbucks have in common? All these brands have...

TO THE MEMORY OF A CHAMPION Ayrton Senna, a legendary figure in Formula 1 racing, was constantly seeking perfection during his career. Just like TAG Heuer with these two new models! 1991.A face and a slogan symbolising the TAG Heuer spirit appeared in magazines and on...

PRIMARY COLOUR This collaboration between the Swiss retailer and the watchmaking brand plays the modern and exclusive card since it is only on sale from the Bucherer website. The Bucherer Blue Editions collection consists of 18 exclusive timepieces co-produced with 12 major Swiss watchmakers. All the models...

FOR ALL THE SUPPORTERS TAG Heuer has launched two special Manchester United watches for the players and fans of the Beautiful Game to wear all through the 2018-2019 English Premier League season. The new football season sees the stars returning to the stadiums, but also the launch...

MAKING ITS MARK A collection based not on a particular model but on a kind of material: this is the idea behind models made from carbon in a very contemporary style. Following a collaboration with Bamford, a company specialised in made-to-measure casing for timepieces, TAG Heuer launched...

ENGLISH TIME TAG Heuer, the new watchmaking partner for the famous carmaker dear to James Bond, has released two sports-oriented watches with an elegant design. Start them up! TAG Heuer is now the official partner and official watch for Aston Martin Racing, and has brought out the...

SPORTING PARTNERSHIP  The Aquaracer by TAG Heuer, an essential player in the world of sports watches, welcomes four new women’s models to the collection, all featuring an automatic movement. First launched in 2003, the Aquaracer is now a firm fixture in the world of contemporary sports watches...

COLOUR AND STYLE With interchangeable straps in dynamic colours, the Formula 1 Lady can be transformed in an instant. The easy-to-use system adopted by TAG Heuer makes you feel like you have a variety of watches in one and at a very nice price. Why make do...