UTTERLY TIMELESS During an event in Shanghai, TAG Heuer unveiled the latest piece in the "Monaco Through Time" collection, which celebrates the anniversary of its automatic chronograph with its singular case. TAG Heuer wraps up commemoration of the 50th anniversary of its famous chronograph with a 39mm...

DIFFERENT PERIOD, SAME VALUE At an event in Tokyo, TAG Heuer has just unveiled the fourth work in the “Monaco Through Time” collection which is celebrating 50 years of its iconic chronograph. After the 1970s, 1980s, and the 1990s, TAG Heuer is launching the fourth anniversary model...

A LADY’S WATCH IN THE RUNNING This year, designers at the Swiss brand have re-styled the 36 mm version of the Carrera Lady model in order to offer the full range with an automatic caliber or a quartz movement. Although the styles are all geared towards the...

BEAUTY OF AN ERA The 50th anniversary celebrations of the Monaco continue with the third limited edition. This transports us back to the decade which saw the birth of the now iconic model. After the 1970s and 1980s represented by a khaki green dial and a deep...

THE SPIRIT OF THE 1980S The second limited edition out of the five planned watches marks 50 years of the Monaco by TAG Heuer and sports a red dial with the same intensity of color as a race car. While the 87th edition of 24 Hours of...

ONE WATCH PER DECADE On the 50th anniversary of the Monaco chronograph, TAG Heuer has decided to mark each decade of its iconic model by unveiling a new limited edition. Here we focus on the first of its five watches. 2019 marks the 50th anniversary of TAG...

ICON IN BLUE The iconic Autavia returned to the TAG Heuer collections in 2017. It again takes centre stage this year with a three-hand version featuring a smoky blue dial and a new Isograph hairspring. The Autavia watch, first launched in 1962, was always more discreet than...

CUTTING-EDGE TECHNOLOGY While the name Heuer is associated with competition, TAG, standing for Technique d'Avant-Garde, is linked to innovation. Both aspects come together in this surprising timepiece. The recent Calibre Heuer 01 and 02T watches gave a new impetus to TAG Heuer’s flagship Carrera collection. Cutting-edge watchmaking...