SPORTING HERITAGE With this chronograph that can be worn just as easily at work or in the gym, TAG Heuer is continuing the tradition of watches linked to motor racing. Start her up! The spirit of competition is always much in evidence at TAG Heuer. With the...

MILLENIAL GENERATION TAG Heuer gives a contemporary face to one of its flagship models. The new design comes with a calibre providing very modern performances. Let’s take a closer look! “We had the choice between creating a watch with a vintage inspiration or a modern interpretation. We...

SPEED IN THE VEINS Almost 50 years after the launch of the Monaco model, TAG Heuer has released a new version dressed in the colours of Gulf Oil International after a new partnership signed with the giant oil company. While the watchmaking landscape was awash with round...

A LEGEND ON YOUR WRIST With his unique record, Fangio fully deserved a homage from the most sportive of watchmaking brands. The result is this precise and solid chronograph. On 4 August 1957, Juan Manuel Fangio won his 5th Formula 1 world championship on the Nürburgring track...

STREET ART ON YOUR WRIST Street art has moved from the pavements to museums and wrists with the first piece by Alec Monopoly on the dial of a TAG Heuer. Alec Andon, a.k.a. Alec Monopoly, is famous for graffiti on New York’s streets. In 2008 he made...

SIMPLE AND ROBUST The men’s models in the Link collection have been given a new lease of life for their 30th anniversary with a redesigned case and new dials. First unveiled in 1987, the Link stood out thanks to a metal strap with rounded S-shaped links. This...

A PASSION FOR CARS The Carrera has been constantly brought up to date, while maintaining its sports design. Among the different versions available, the model with a titanium case is in pole position. Since 1963, with the first model developed by Jack Heuer, Carrera chronographs have been...

HOMAGE TO A CHAMPION TAG Heuer celebrates the Formula 1 driver, Ayrton Senna, with the new Senna Limited Edition collection with three sports watches. Ayrton Senna’s first win at the Monaco Grand Prix in 1987 was just the first of 41 victories during his career, but it...