Swatch celebrates Chinese New Year Every year Swatch celebrates Chinese New Year with a watch based on an animal sign. It’s the rooster’s turn this time round and Swatch’s Rocking Rooster is ready to rock around the clock. The rooster symbolises loyalty, punctuality and is as keen...

MECHANICAL, FANTASTICAL! Sistem51, Swatch’s self-winding movement, has clad itself in steel. Unveiled in 2013 after less than 2 years of development, the Sistem51 is a mechanical self-winding movement designed and made by Swatch, the thirty-something brand in the world’s biggest watch group. The movement is fully automatic...

Introducing the Swatch POP model If you are a fortysomething, you probably spent your teenage years listening to Madonna and dancing to Michael Jackson. Perhaps you even attempted to imitate his famous moonwalk in front of your bathroom mirror. And you grew up to the sound...

What could be better than love to start the year with a bang? We’re talking about true love, the kind that makes your eyes shine and your heart ache. Love is all around us with soft touches, kind messages and gazing deep into each other’s’...

Whether it’s in or on a watch, art isn’t just for the watchmaking elite as proven by Swatch with this model designed by Portuguese artist Joana Vasconcelos for the Biennale di Venezia (56th international art exhibition). The dial on the numbered limited edition Lookseasy (999...

Have you heard of the tradition of lovers engraving a padlock with their names, locking it on a bridge and throwing the key into the river to symbolise their bond? Although the origins of this sentimental ritual are a little vague, you often think of...

Here’s something a little light-hearted to bid farewell to 2014 and ring in 2015 with a smile: let’s present the new Irony Xlite models! The polished aluminium and soft plastic cases are as light as a feather. 4 out of the 12 pieces which are...

Colour is a religion for Swatch. It’s a true vocation, a passion and a lifestyle which the Bienne brand brings the best out of. Just look at the timepiece kaleidoscope that is the World in Colors collection devoted to showcasing the light spectrum in all...

Welcome to the Swatch sweet shop! The watchmaker that puts the “fun” into “functional” is throwing itself feet first into the world of pastry and confectionary by conjuring up a collection of tastebud tingling watches. Cases and straps are coated with cakes and candy colours....