boucheron epure

In a world that loves useless embellishments and accessories, Parisian brand Boucheron has turned its back on current trends and gone back to basics. Balanced, timeless, elegant…The Epure collection is a pure and simple work of beauty! The watch collection has expanded in 2015 to include six new self-winding pieces: two diameters (38 or 42mm), two models (three hands or chronograph) and two dial colours (silver or black). The new products all showcase the signature features (blue cabochons at 12 o’ clock and on the crown, double gadroons on the case side, large 9 and 3). A notched ring on the “basic” version lies in the centre of the dial which bursts with the baton-shape hour and minute hands and blue central seconds hand. It is surrounded by an engraved Clous de Paris disc edged with silver hours and indices. The metal circle closes around the date display at 6 o’ clock. Price: from 3,900 CHF to 6,100 CHF